Invoke an EMOTIONAL Response
Simply put, it is the most effective medium at conveying the feel of a place or situation. Purchasing a home is primarily an emotional decision. Video is very good at giving a potential purchaser a ‘feel’ for the place they are viewing and invoking emotions. With moving pictures and sound they are able to experience a taste of what it would be like to live in the subject property. If we can initiate an emotional connection to a property we are more likely to achieve a sale.
Save TIME
A Property Live video tour is the best tool to help buyers focus on the listings that are most suited to their purchase requirements and tastes. Combined with the other listing information it enables the buyer to quickly make an informed decision about whether or not they will take the next step, physically viewing the property. For agents this means that they end up taking pre qualified and focused potential purchasers through a property. This translates to win win situation where less time is wasted on the part of both the buyer and the real estate agent.
EVOLUTION of Media
Media is evolving. What people expect from websites is progressively increasing. It was not too long ago that photos were a big thing on the web. As digital camera technology became better the standard of photography on the web also became better. This can be seen in the real estate industry where once it was common for agents to take photos of property listings themselves. These days it is widely recognised that to do justice to a property an agent needs to use a professional photographer.
We are now in the midst of an explosion of video content on the internet. You only need to look as far as You Tube to see the extent of this phenomenon. Sites like You Tube have made it possible for anyone to easily include video content on their website. Google has in fact started including videos in its search results. Sites that don’t have video content now risk the chance of slipping down Google page rankings.
More BANG for your Bucks
Video works 24/7 until the property sells, unlike newspaper or other print mediums.
With Video you SEE MORE
Buyers want to quickly gain an accurate picture of what a house really looks like.
With video you can show much more of a property than you can with still images. With just one click you will get a better feel for the layout of a property and how it sits in its surroundings.
Do not make the mistake of confusing our product with animated still photographs or so called ‘virtual tours.’ These products seek to emulate true video by the manipulation of still images. The problem is they don’t show the potential buyer anything new. They merely take the same photos the buyer will have already looked at and add a bit of movement and voice over. With Property Live videos you can rest assured that the money you have spent is adding value to your marketing program.
STAND OUT From the Crowd
Real estate is an extremely competitive industry. Potential purchasers are likely to have trawled through vast numbers of listings in their search for the perfect house. In this type of market place it becomes extremely important that agents do all that they can to ensure their listing sticks out. As video content starts to become the industry standard vendors will begin to demand it as part of their marketing package. Agents need to be able to offer their clients a high quality, cost effective way of providing this content or they may stand to lose listings to other agencies that have been quicker to uptake on this opportunity.